Our collaboration with Zomato is an ongoing experiment in cloud filmmaking. In June 2018, they approached us with a radical idea. As part of their Sneak Peek campaign, they wanted to create video content for restaurants featured within their app. This included an overview of the space and some of their signature dishes. This was no small endeavour, to cater to the quick turnarounds, while maintaining a high quality standard. We had to create small independent production teams, who could mobilise at a moments notice and upload the content to our central cloud server, where quality control is managed by a core team.
Now, having covered over 100 restaurants and with teams working simultaneously in Mumbai, Pune and Goa, our partnership has not only proven to be successful but it has opened the door to a very new kind of filmmaking. Featured here are some of our favourite restaurants.